Phase 3 of Albany Place
Following the successful branding, design and launch of phases 1 & 2 of Albany Place in South East London, we were tasked with moving the marketing on for phase 3 – Harvard Gardens. This covers an expansive package of collateral including host and floorplan brochures, print and digital advertising, an interactive touchscreen apartment finder, marketing suite decor and signage, site hoardings, photography and a short film.
Having already established a solid narrative of the local area and community we then focussed on the growth of the Elephant & Castle area since the project began back in 2009. Visiting the local area we shot a library of photography that documented phases 1 & 2 but also the growth of Elephant & Castle.
A fresh and flexible design approach gave us the perfect platform to work across the multiple formats and media to promote the launch, allowing us to respond swiftly to the requirements of L&Q.