Place to call home by Mercury Land Holdings
On behalf of LB Havering
We have worked with the LB of Havering to create a brand identity that will deliver PRS and market sale homes across the Borough.
The Council recognised that in order to deliver this in a commercially focused and compelling way, they needed to create a standalone brand identity from which to sell their concept.
We worked with the team at LB of Havering to create a company name capable of delivering both the delivery vehicle for the forthcoming PRS as well as creating a platform from which to go to market and secure further sites – the brand therefore needed to resonate both on a commercial and a consumer level. As such we created Mercury Land Holdings (MLH), with the strapline, Place to call home, acting as the call to action anchor for the potential tenants of future developments.
We are currently working with MLH to deliver their first PRS marketing campaign for Cathedral Court, their first development in Romford town centre. This included the development of the scheme identity, advertising, marketing collateral, hoardings and a website, acting as the introduction of the Place to call home marketing platform.