Cannon Wharf Branding
Creating strong identities that appeal to all the senses and sell a proposition is a key area of our business – this is exactly what did for our client London Business Centres, for their serviced office development at Cannon Wharf in Surrey Quays, London.
We conducted detailed research and asked questions of the team to clarify their positioning and messaging; what was their dream for their business, how did they want to grow the business and compete with other service office providers across the city.
A full brand identity was created, including a logo, signage, website, as well as guidelines for the look and feel of the building interior and exterior. This wasn’t simply a logo, it was complete proposition that businesses, whether they were start-ups or established companies, could become part of.