We delivered a multi-platform public consultation project to Network Rail for its East West Rail scheme. This major infrastructure project will include upgrading and reconstructing the railway between Bedford and Bicester and Milton Keynes and Princes Risborough which will facilitate new passenger services between Milton Keynes and London via Aylesbury, and between Oxford and Bedford, providing improved regional links to boost local economies.
We helped Network Rail lead the public consultation with the aim to bring clarity to the proposals. Our work includes a film using drones and 3D animation and a touch screen consultation, alongside every aspect of the public facing consultations from leaflets to local advertising.
To illustrate the transformation of old to new railway, we worked with Ascension Films (who had worked on Chanel 4 sci-fi series Humans) to shoot aerial footage of part of the rail tracks via drones. By overlaying 3D animation into the video we were able to show how the new railway, plus the station at Winslow might look.
Using a drone meant we could virtually fly people over a 2km stretch of the railway with the proposed changes superimposed on top of actual footage. It really helps people to imagine what the new development will look like in 3D and using a drone means you can get much closer to the site. It was the first time we had used drones for a film but we would definitely do it again as the results were worth it.
The consultation events were held at public halls around the area and we created an interactive touchscreen map to show people where work will take place and details of the proposed changes.
Wagstaffs will be working on a more detailed consultation on the scheme with Network Rail as the project progresses.
