The naming is quite simple, New Square, because that is what it is, right in the centre of West Bromwich. New Square is bold, a 370,000 sq ft new shopping and leisure destination. One of the largest regeneration schemes in the United Kingdom. The branding needed to be equally as bold.
New Square was launched at the BCSC and we managed the application and production of multiple promotional media, including brochures, promotional film, incentive gifts and merchandise and a unique, engaging website.