SEGRO The Portal: interactive Virtual Reality tour
With one of the most prestigious units up for grabs at Heathrow airport, a marketing strategy was required to deliver this exclusive opportunity directly into the hands of 50 of SEGRO’s top clients.
Drawing on our design experience and our cutting edge digital capabilities we delivered a personalised piece of direct marketing (DM) to key targets.
Upon receiving the package the user was invited to login to an exclusive online area where they watched a video showcasing the proximity of the unit with Heathrow’s key cargo terminal.
The video then took users directly into The Portal where an interactive virtual tour using 360° photography and Homido VR lenses turned the user’s smartphone into an immersive virtual tour. This was supported by a selection of printed material that was all packaged together in the exclusive DM box.