Shaping a healthier future

As the population of London increases, the NHS faces increasing pressure on their resources. We were asked to create a brand identity and website to support a consultation to more than 9 million across North West London. The purpose was to ensure NHS resources in North West London were delivered in the best way across all the Primary Care Trusts in the area. We named the consultation ‘Shaping a Healthier Future’.

We helped NHS North West London deliver a website and interactive infographics that helped people see how the proposals would directly affect them. Built in collaboration with McKinseys, the infographics allowed people to input their postcode and interact with a dynamic map to understand the impact on personal level.

Consulting with millions of people across a wide area is always going to be difficult – with this online consultation website, we were able to break down barriers and get these key messages across.

  • Client: NHS