Visitor Homepage Advertising
TfL wanted to create a series of HTML5 adverts for their campaigns to promote London to visitors. The brief was to create and engaging advertising campaign to help visitors to London plan their travel when they arrived.
London can be a daunting place to visit so our illustrative and light-hearted approach was conceived to take the sting out of it all, while offering scenes of familiarity. Subtle animation brought the creative to life and draws attention.
The adverts were designed to work across all platforms, with an expanding adhesion for mobiles.